Case studies
PR Campaign Highlights – Britain’s Buildings, Places and Spaces by Ptolemy Dean (Dorling Kindersley).
A news story about Harry Potter’s bridge disappearing from King’s Cross was featured extensively in the media, achieving coverage on ITN, Telegraph TV, orange.co.uk, Channel4News.com, CapitalRadio.co.uk, msn.com, yahoo.com and The Guardian. Ptolemy Dean’s interviews on BBC Radio 4’s Midweek and BBC Breakfast with illustrations featured from the book lifted the book’s Amazon sales ranking from 800 to 70.
